Are you looking to reduce food noise? In this article we will discuss how hypnosis for food noise works. London hypnotherapist Jason Demant will explain how food noise affects your appetite and eating choices. We will discuss how hypnosis for food noise could really make that difference, calming the mind and reducing the desire for overeating or eating sugary or unhealthy foods. For more information about Jason’s sessions in London and online using hypnosis for food noise techniques, click here.

What is hypnosis for food noise
Before we get into hypnosis itself, let’s discuss food noise. It might be that niggling thought in the mind, thinking about eating chocolate, doughnuts or pastries. Maybe you finish a meal, yet you’re then preoccupied by thoughts of eating more. The phrase ‘food noise’ has become popularized by social media and often treatments such as weight loss jabs or dieting as seen as the answer.
However, food noise is more complex than just simple thoughts and simple dieting won’t really address it. Food noise reduction isn’t about willpower. Rather, it’s about patterns of thinking where food has become associated with emotions. So, it’s more useful to consider food noise to be really very much similar to emotional eating.
Understanding food noise thoughts
Food noise thoughts are intrusive thoughts or that feeling of being preoccupied with food when you’re not truly hungry. Hypnosis for food noise really addresses this well since hypnosis can address thought patterns on a more unconscious level. It’s rare that people will have food noise about healthy foods. If you experience food noise, I doubt that you are preoccupied about cucumbers and carrot sticks. It’s usually about cookies, chocolate, pizza, crisps and other foods that we would usually refer to as fast foods or junk foods.
The biology of food noise
Dopamine. This is about the body’s reward system. Food noise is about the anticipation of high calorie foods but really it’s more about anticipating a dopamine hit. This is the mind’s reward system. Over time sugary, salty or fatty foods have become associated with reward. Hypnosis for food noise breaks this cycle. Hypnosis can help you return these foods to be simply enjoyable and occasional treats, rather than something you feel compelled to eat because of obsessive thinking.
Hunger misalignment. When you are full up the body produces hormones, in particular leptin and ghrelin. Emotional eating leaves these hormones in a state of miscommunication. Essentially your brain is left in a constant ‘searching’ mode, still feeling emotional hunger even though physical hunger has been satisfied.
Emotional conditioning. Whenever we repeat an action and are rewarded for it, we set up a reward loop system. For example, last week I was in the park with a dog. Whenever I threw a stick and the dog brought it back, I gave it a treat. It really didn’t take long for the dog to associate bringing the stick back with a reward. Well, it’s the same with food.
Over time, our brains get used to using food as a way to deal with sadness, anxiety or boredom. This then creates food noise. Whenever you feel uncomfortable in some way the brain jumps to fantasizing about a preferred enjoyable emotional state whilst eating something sugary sweet or fatty. Hypnosis for food noise will help you break this cycle. So, that rather than looking to empty calories to deal with negative emotions, you will discover new ways to look after your well-being, in more healthy and productive ways.
Hypnosis for food noise could really help you
Let’s discuss what hypnosis is and isn’t. Often people confuse hypnosis for a stage show or something mystical or magical. In reality, hypnosis (often referred to as hypnotherapy) is a safe but powerful therapeutic intervention. During a hypnosis session you are guided into a relaxed state. This is not sleep or being unconscious but rather simply in a relaxed state very similar to daydreaming or focused concentration.
You will be able to hear what is said and can indeed open your eyes at any time if you wish to do so. Since food noise patterns exist on a subconscious level, hypnosis for food noise can really help make positive shifts. It’s about moving food away from being about reward or a transient, empty dopamine hit.
How many sessions do you need?
Everybody is different, however for food noise it is normally recommended that you have between four and eight sessions. This is because anything food related often touches deeper issues. This doesn’t mean that sessions are challenging or unpleasant. Quite the reverse, hypnosis is an enjoyable and relaxing experience. It is really about shifting your relationship with food and moving away from food being about how you deal with life’s ups and downs, thoughts and emotions.
It’s not always about losing weight
Often people get in touch concerned about food noise and not about losing weight. Rather they wish to reduce that constant preoccupation with snacking and eating when not hungry, which can be tiring. Food noise can happen whether you are overweight, underweight or a healthy weight. Of course, if you eat when not hungry you are more likely to gain weight. However, hypnosis for food noise is more about calming and reducing preoccupation with food and emotional eating. Let me tell you about a client who came for sessions for help with food noise.
Hypnosis for food noise: Client case study
Recently Sarah (name changed for confidentiality) came to see me because she felt compelled to buy chocolate and crisps every day on her commute home from work. When she got home, she would eat a healthy dinner but then, always in the evening, wanted to carry on eating whilst watching TV or scrolling on her phone. She would also procrastinate, going to bed later than she wished to. These behaviour patterns often left Sarah feeling tired and sluggish, with feelings of guilt.
After six sessions, Sarah felt in control again. During sessions we used hypnosis to reduce food noise and decrease these unwanted behaviour patterns. More importantly, we looked at the underlying causes, which were really about feelings of stress and frustration about work and also some disappointments she had in her personal life. Sessions addressed these issues also. It was an active process since Sarah was happy to do short home assignments between sessions. These addressed issues related to her relationship with food.
Book your hypnosis for food noise sessions today
If you are fed up with being preoccupied with thoughts of fast foods, junk foods, chocolate, biscuits and cake, it’s time to do something about it. Hypnosis for food noise is all about shifting and reducing those unwanted thought patterns about food. Within a few sessions you will, hopefully, feel calmer and feel more control around your eating patterns. Importantly, your mind will be clearer and so you can really start to use your thoughts and energies towards and about more enjoyable and productive areas of life. Get in touch and book your first hypnosis for food noise session in London or online.